Portfolio
From Idea to Income:
Funnels That Actually Convert
I build funnels, landing pages, and revenue systems for course creators, SaaS founders, and digital entrepreneurs — here's the proof.
55+
Clients Scaled
10x
Best ROAS
$200K
Client Rev/Mo
Explore Case Studies
Case Study 01
Scaled a Cold Calling Program by 300% by Rebuilding the Offer & Funnel
The business was stuck at 20 students/month with a generic landing page and unclear offer. I rebuilt everything from scratch — the positioning, the funnel, and the conversion flow — turning it into a predictable enrollment machine.
Offer Strategy
Funnel Design
Landing Page
Conversion Optimization
Sales Flow
Landing Page Built
How I Did It
From 20 to 70 Students/Month
The step-by-step process behind 300% growth
Phase 01 — Deep Dive Audit
Diagnosed Why Growth Was Stalling
Mapped the entire customer journey from first touch to enrollment. Identified that the offer was undifferentiated, the landing page had no clear value hierarchy, and the funnel had multiple high-friction drop-off points.
Phase 02 — Offer Rebuild
Restructured the Core Offer & Positioning
Repositioned the cold calling program with a sharper value proposition — clearer outcomes, stronger social proof, and an irresistible risk-reversal that made saying "yes" the obvious choice.
Phase 03 — Landing Page
Built a Conversion-First Landing Page
Designed and developed a new landing page from scratch focused on one goal: enrollment. Every section was strategically ordered — hook, proof, offer, objection handling, CTA — to move visitors down the page without friction.
Phase 04 — Funnel Architecture
Rebuilt the Entire Sales Funnel
Replaced the broken multi-step flow with a streamlined funnel that guided prospects from ad click to enrollment with minimal steps and maximum clarity at each stage.
Phase 05 — Optimization
Tested & Iterated for Peak Performance
Ran split tests on headlines, CTAs, and page structure. Refined based on real enrollment data until the funnel was consistently converting at a significantly higher rate.
Phase 06 — Result
300% Revenue Growth in 2 Months
The program scaled from 20 to 70 students per month, generated $5K in new sales, and the funnel became a repeatable system the business could rely on month after month.
+300% revenue
20→70 students/mo
$5K new sales
Case Study 02
Helped Scale Sweden's Biggest Dropshipping Course (250%+ Revenue)
Sweden's #1 dropshipping course was leaving money on the table with an underperforming funnel. I overhauled their entire acquisition and conversion system, unlocking 250%+ revenue growth and positioning them for international expansion.
Funnel Optimization
Landing Page
Offer Positioning
International Scaling
Landing Page Built
How I Did It
From Underperforming to Market Leader
The process behind 250%+ revenue growth
Phase 01 — Funnel Audit
Identified Critical Drop-Off Points
Analyzed the entire funnel from ad impression to enrollment. Found that the landing page wasn't communicating value effectively, and the checkout flow had unnecessary friction killing conversions.
Phase 02 — Offer Repositioning
Sharpened the Value Proposition
Reworked the course positioning to emphasize tangible outcomes — specific income targets, timeline to first sale, and real student results — making the offer feel like a no-brainer investment.
Phase 03 — Landing Page Redesign
Built a High-Converting Sales Page
Replaced the existing page with a purpose-built conversion machine — authority-first headline, layered social proof, detailed curriculum breakdown, and urgency-driven CTAs throughout.
Phase 04 — Checkout Optimization
Eliminated Friction in the Sales Flow
Streamlined the path from "interested" to "enrolled" by simplifying the checkout, adding trust signals at key decision points, and introducing order bumps to increase average order value.
Phase 05 — International Prep
Positioned for Global Market Entry
Adapted the messaging and offer structure for English-speaking markets, setting the foundation for scaling beyond Sweden while maintaining the brand's authority and credibility.
Phase 06 — Result
250%+ Revenue Growth & #1 Market Position
The optimized funnel more than tripled revenue, solidified the course as Sweden's undisputed #1 dropshipping program, and created a scalable foundation for international growth.
+250% revenue
#1 in Sweden
Case Study 03
Turned a 1.5x ROAS Course Into a 10x ROAS Scalable Funnel
A content creator course was barely breaking even on ads at 1.5x ROAS. I rebuilt the funnel from the ground up — offer, page, flow, and follow-up — and turned it into a 10x ROAS machine that could scale profitably.
ROAS Optimization
Funnel Rebuild
Landing Page
Ad Funnel Strategy
Follow-Up Sequences
Landing Page Built
How I Did It
From Breakeven to 10x ROAS
How I made every ad dollar work 6x harder
Phase 01 — ROAS Audit
Diagnosed Why Ads Were Barely Breaking Even
Tracked the entire ad-to-purchase journey and found the landing page was converting poorly, the offer didn't justify the price point, and there was zero backend follow-up capturing lost leads.
Phase 02 — Offer Restructure
Rebuilt the Offer to Maximize Perceived Value
Repackaged the 14-day course with a stronger hook, clearer transformation promise, and value-stacked bonuses that made the price feel like a steal — dramatically improving front-end conversion.
Phase 03 — Landing Page Overhaul
Designed a Page Built for Paid Traffic
Created a landing page specifically optimized for cold ad traffic — fast-loading, mobile-first, with an above-the-fold hook that matched ad messaging and a frictionless path to checkout.
Phase 04 — Funnel Rebuild
Built a Multi-Touch Conversion System
Replaced the single-page approach with a strategic funnel that included an opt-in, value delivery, and then the offer — warming up cold traffic before asking for the sale.
Phase 05 — Follow-Up Sequences
Captured Revenue From Non-Buyers
Built automated email and retargeting sequences that followed up with leads who didn't buy immediately — recovering a significant percentage of would-be lost sales over 7–14 days.
Phase 06 — Testing & Scaling
Optimized Every Step for Maximum ROAS
Systematically A/B tested headlines, page sections, email subject lines, and checkout elements. Each improvement compounded, pushing ROAS from breakeven into highly profitable territory.
Phase 07 — Result
10x ROAS — A Scalable, Profitable Funnel
The funnel went from barely covering ad costs at 1.5x to consistently delivering 10x ROAS. Every dollar spent on ads now generates ten back — and the system is built to scale.
10x ROAS
566% improvement
1.5→10 multiplier
Case Study 04
Helped a YouTube Creator Scale to $200K/Month
A faceless YouTube creator had the audience but not the monetization infrastructure. I built a complete revenue system — from freebie to high-ticket offer — and took them from inconsistent income to $200K/month with an extra $50K/mo in added revenue.
Lead Magnet
High-Ticket Offer
A/B Testing
Email Nurture
SMS Automation
Revenue Systems
Landing Page Built
How I Did It
6-Phase Growth Engine
Systematic funnel buildout from freebie to $200K/mo
Phase 01 — Lead Magnet
Setup a High-Value Freebie
Created a compelling lead magnet aligned with the audience's biggest pain point. This became the top-of-funnel engine that captured YouTube viewers and turned them into qualified leads on autopilot.
Phase 02 — Offer
Improved the High-Ticket Offer
Restructured the core offer — tightened the positioning, rebuilt the value stack, and introduced tiered pricing to capture more revenue across different buyer segments.
Phase 03 — Testing
A/B Tested Customer Journeys
Ran systematic split tests across the entire funnel — testing different opt-in flows, sales page variants, and checkout sequences to identify the highest-converting path from lead to buyer.
Phase 04 — Nurture
Improved the Nurturing Sequences
Rebuilt the email automation from scratch — crafted a value-driven sequence that educated leads, built trust through story and social proof, and naturally guided them toward the offer.
Phase 05 — Retention
Setup SMS Reminders
Implemented targeted SMS touchpoints at key moments — webinar reminders, cart abandonment nudges, and time-sensitive offers — to re-engage leads and boost conversion at critical drop-off points.
Phase 06 — Result
$200K/Month Achieved
The complete system came together into a predictable, scalable revenue engine. Consistent six-figure months with an additional $50K/mo in revenue that didn't exist before the engagement.
$200K /month
+$50K added/mo
Case Study 05
Worked With Upmatch's Founder to 1.5x ROAS
Upmatch — a SaaS matching platform — was spending on ads but not seeing profitable returns. I worked directly with the founder to optimize their acquisition funnel and unlock a 1.5x ROAS, making their paid growth channel sustainable.
SaaS Growth
ROAS Optimization
Landing Page
Conversion Rate
Paid Acquisition
Landing Page Built
How I Did It
From Unprofitable Ads to 1.5x ROAS
Turning a SaaS ad budget into a growth engine
Phase 01 — Acquisition Audit
Mapped the Full Paid Acquisition Funnel
Audited every step of the paid acquisition flow — ad creatives, targeting, landing page experience, and sign-up process. Identified where the biggest leaks in CAC efficiency were happening.
Phase 02 — Messaging Clarity
Refined the Value Proposition for Cold Traffic
The existing messaging was too feature-heavy. Rewrote it to lead with the core outcome — what Upmatch actually solves for users — making the first impression resonate with ad-driven visitors.
Phase 03 — Landing Page Optimization
Rebuilt the Landing Experience for Conversions
Redesigned the landing page with a conversion-first approach — clearer hierarchy, stronger above-the-fold hook, social proof, and a streamlined CTA path that reduced friction to sign-up.
Phase 04 — Funnel Tightening
Optimized the Sign-Up & Onboarding Flow
Simplified the steps between "interested" and "active user." Reduced form fields, added progress indicators, and introduced trust elements at key decision points to improve completion rates.
Phase 05 — Result
1.5x ROAS — Profitable Paid Growth Unlocked
The combined optimizations took the ad funnel from unprofitable to a consistent 1.5x ROAS — meaning every dollar spent on ads now generates $1.50 back, giving the founder a scalable acquisition channel.
1.5x ROAS
✓ profitable growth